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Hit makers

the science of popularity in an age of distraction

vonDerek Thompson (1986-)

"An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful, "--NoveList.

Language

en

Published on

01/01/2017

Pages

344

Format

Hardcover

ISBN

9781101980323

Themen Cultural anthropologyCultural trendsBrand managementInfluence of social mediaProduct innovationEconomic impact of popularityTrend forecastingMarketing strategiesConsumer behaviorSuccess factorsIdentityPowerTechnology and Humanity
StimmungReflective
HumorOccasional Humor

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