"An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful, "--NoveList.
Language
en
Published on
01/01/2017
Pages
344
Format
Hardcover
ISBN
9781101980323
Who is this book for? Readers interested in the intersection of culture, economics, and marketing.
Topics Cultural anthropologyCultural trendsBrand managementInfluence of social mediaProduct innovationEconomic impact of popularityTrend forecastingMarketing strategiesConsumer behaviorSuccess factorsIdentityPowerTechnology and Humanity
MoodReflective
HumorOccasional Humor
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