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D2C – Direkte Kundenbeziehungen statt Plattformabhängigkeit

byMichael Fretschner, Jan-Paul Lüdtke

Genres: Business Startups and Entrepreneurship Marketing Trends

Who is this book for? Business professionals or entrepreneurs

Dieses Buch zeigt kompakt auf, warum es für Unternehmen jeder Größe unumgänglich geworden ist, direkte Beziehungen zu ihren Kunden aufzubauen – nicht zuletzt, weil Plattformen wie Amazon, Google und Meta den Zugang zu Konsumenten oligopolisiert haben. Mit der richtigen Direct-to-Consumer-Strategie (D2C) und einer strukturierten Herangehensweise kann jedes Unternehmen im direkten Kundengeschäft erfolgreich sein, und so wertvolle und nachhaltige Beziehungen zu seiner Zielgruppe aufbauen. Die Autoren führen in die Hintergründe, Strategien und Prozesse ein und beschreiben, wie Unternehmen D2C-Geschäftsmodelle zielführend aufbauen können. Sie erläutern das wichtige Zusammenspiel von Kundenbeziehungen und -daten und geben konkrete Handlungsempfehlungen, welche Hausaufgaben Unternehmen erledigen müssen, um langfristig unabhängig von großen Plattformen zu werden.

Language

Published on

01/01/2024

Pages

109

Format

Paperback

ISBN

9783658439316

Price Comparison

44.99 €

44.99 €

44.99 €

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