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Dienstleistungsmarketing

byAndreas Klein

Who is this book for? Readers interested in business and marketing, particularly in the context of services.

In diesem Lehrbuch wird zunächst in kompakter Form die Besonderheiten von Dienstleistungen vorgestellt und im Anschluss daran die zentralen Einflussfaktoren auf die Produktion und Konsumption von Dienstleistungen diskutiert. Im Zentrum des Buches steht die Vorstellung der Marketingkonzeption eines Dienstleistungsunternehmens.

Language

Published on

29/09/2022

ISBN

9783110620436

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