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Marketingkompetenz - Fach- und Sachbücher

byGero Wendt, Josef Schnettler

Who is this book for? Readers interested in marketing and business fundamentals.

Die Grundlagen des Marketings für Kaufmann/-frau Marketingkommunikation - praxisnah und mit zahlreichen Vertiefungen: Marketing als Summe aller Maßnahmen eines Unternehmens, die sich am Kundennutzen ausrichten Bestimmen von Marketingzielen und Operationalisierung bis zu Kenngrößen Typische Marketingstrategien Marktforschung zur Ermittlung notwendiger Informationen Instrumente des Marketing-Mix

Language

Published on

01/01/2016

Format

Perfect Paperback

ISBN

9783064512177

Price Comparison

28.5 €

28.5 €

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